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SEO Techniques in Latest Web designs and developments

Alan Antony

Search engines use their own ways to crawl and interpret the web contents, what we see in a webpage doesn’t look same to a search engine. In this article, we will discuss some of the key factors that need to be considered while building a SEO friendly website.

Follow W3C Standards:Designs must be given more importance, but it’s basically the back-end code that provides proper support. Therefore, try optimizing the code and checking for W3C compliance from the very beginning.

Don’t forget the basics including title tags, Meta tags, Meta descriptions, Header tags etc.

Replace JavaScriptsin navigation menu with CSS based navigation. Using JavaScript can make your menu less search engine friendly but you can some use of its features in a CSS menu and retain the fanciness of the navigational menu.

Don’t create directories further than three levels down from the root directory

The closer pages are to the home page in the directory structure the better. Keep things organized but don’t overorganize. If you have one file or sub-directory in a directory there should be a VERY valid reason.

Inner Page URL:each & every inner pages should contain keywords.

File/Directory Names Using Keywords:Your filenames and directory names should contain keywords. If your page is about Design Tips  then the file name should be design-tips.

Hyphens:Use hyphens ( – ) and not underscores ( _ ) to separate words in directory and file names. Most search engines parse a hyphen like a reader would parse a space.

you should always put your CSS and other  scripts in the external style sheets that are much easier to load.

Don’t forget to optimize your website images using alt tags. Also make sure to optimize the image size and loading time to the minimum.To explain all the images or pictures make sure you use Alt tags.Because search engines cannot identify images as words, therefore, you should use text instead of images for words and content.

Place Scripts Outside of the HTML Document

Use the keyword phrase in your URL

Use your keyword phrase in anchor text of links

Increase the font size of your keyword phrase

Link all major images

Use Heading Tags Properly

Don't use session IDs (AVOID)

Don't use frames (AVOID)

Don't Hide Text

Never include invisible text on your pages

Never link invisible images

Use existing social networks. Adding Facebook likes, Twitter,LinkedIn and Google Plus buttons etc.

Search engines have a really tough time crawling a website that uses Flash.

For designers, it is important to know that Flash can’t be completely indexed

If you must use Flash, always include alternative text Flash and search engines don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.

Think Small

The smaller your Web pages are, the faster they load. A single page should be less than 15K (unless absolutely necessary) and the entire page including graphics should be less than 50K (unless absolutely necessary).

Plan Ahead

Advance planning of your design that includes SEO factors in the process should make your website efficient as well as beautiful. Some important points to keep in mind are:Keep mobile visitors in mind. More and more users are turning to their phones to view websites, so test your website on mobile platforms as well as traditional screens. Remember that many smartphones can’t see Flash (iPhone) or JavaScript at all. In that case, you should make sure that you create a mobile version of your website.


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